Clearspring is the market's leading widget syndication, tracking and monetization service, used by the world's largest media companies and advertisers, and independent widget developers. A “widget” is a small piece of code, or a program that quickly and easily adds new functionalities to blogs or Web sites.
For example, Clearspring uses widgets to respond to growing consumer demand to personalize their desktop, Web browser, and mobile phone, enabling publishers and marketers to leverage leading social networks, personal Web sites and blogs.
Widgets in the Distributed Web
Co-founders Hooman Radfar and Austin Fath started Clearspring to respond to the growing popularity of social networking sites, blogs and personal Web sites. As millions joined these digital communities and personalized content aggregation sites, Clearspring quickly realized that big changes were coming in how netizens discovered and accessed digital content.
Why Clearspring?
In this new environment, end-users are becoming publishers. Widgets are important to self-publishers because millions of social networking users now post original content that can be easily grabbed and reposted. Clearspring is building the infrastructure to enable seamless widget sharing across multiple social platforms. Traditionally, media content was distributed from central sources at scheduled times (e.g. TV, Radio, newspapers). But the Web, email and now the burgeoning distributed Web are making it easier for users to access compelling digital content at any time and share it easily with friends.
Clearspring offers widget developers a set of tools and services to streamline the distribution and tracking of widgets—eliminating time-consuming tasks like sharing widgets across digital platforms. The company also provides a service called “Clearspring Launchpad” to help content publishers convert their entire Web site into sharable widgets in just minutes.
Clearspring also provides advertising solutions to widget publishers and advertisers. Clearspring’s advertising solutions include:
